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Client Results

Behind Every Result is a Strategy

I work with boutique firms, nonprofits, startups, and service businesses to uncover opportunities, clarify messaging, and build brand momentum. These case studies offer a behind-the-scenes look at how strategic insight and hands-on execution create measurable results.

Meyers & Burnett Personal Injury Attorneys

Boutique Personal Injury Law Firm | California

Challenge:

Meyers & Burnett, a California-based boutique personal injury firm, was transitioning from a legacy brand to a modern legal practice looking to expand its digital footprint, enhance its professional image, and compete with larger firms online. With no cohesive brand strategy or online infrastructure in place, the partners needed a full-scale marketing revamp—without the in-house marketing staff to execute it.

Solution:

Gaby Garcia Inc. was brought on as a fractional CMO to lead the firm's transformation from the ground up. Over the course of several months, I developed and implemented a comprehensive strategy that included:

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  • Brand Identity Development: Designed the firm’s brand identity, including logo, color palette, and visual system.

  • Website Strategy & Copy: Wrote and optimized all website content to ensure clarity, authority, and SEO performance.

  • Google Business Setup: Built and optimized the Google Business Profile and directory listings.

  • Content & Social Strategy: Launched and managed monthly blog and social media content focused on safety, legal education, and firm visibility.

  • Community & Media Outreach: Proposed cross-promotions and researched relevant ad buys to target referring attorneys and accident victims.

  • Paid Media Campaigns: Designed and executed targeted Google Ads and Facebook Ads campaigns to drive qualified traffic and increase lead generation, including ad copywriting, audience segmentation, keyword strategy, and ongoing performance optimization.

  • Analytics & Optimization: Provided monthly insights on web traffic, search rankings, and profile interactions to refine ongoing strategy.

Meyers & Burnett Personal Injury Attorneys Logo

Results:

  • 22% increase in lead volume in the first 60 days after launch

  • +80% growth in website interactions from Google Business profile

  • Increased social media reach and consistent blog engagement

  • Enhanced trust and professionalism in a competitive market

  • Developed strategic content to support future referral pipelines

“Gaby has helped us define and communicate who we are as a firm. Her strategic clarity and commitment to elevating our brand made an immediate impact on our growth and visibility.”— Mark Burnett, Co-Founder, Meyers & Burnett Personal Injury Attorneys

Owner’s Representation & Project Management | Miami, FL

Prime Group Management

Challenge:

Prime Group Management, a highly regarded firm with a strong track record, was ready to articulate its brand ethos and elevate its market presence. With elite credentials and decades of experience, founder Rick Peña sought to modernize the firm’s marketing materials and online presence to better reflect the premium services and deep expertise he offers discerning clients. Together, we set out to develop a polished, strategic presentation that captured the firm's leadership in the luxury real estate space.

Solution:

Gaby Garcia Inc. collaborated with PGM to refresh the brand and clarify its messaging for prospective high-net-worth clients, architects, and developers. This work included:

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  • Narrative Development: Created a compelling brand story emphasizing local market expertise, client advocacy, and project leadership across complex builds.

  • Visual Identity & Collateral: Developed a sleek, modern presentation deck aligned with luxury market aesthetics.

  • Competitor Analysis: Benchmarked competitors in New York and California to position PGM as a discreet yet authoritative partner.

  • Bespoke Proposal Template: Crafted a tailored pitch structure PGM could use to attract and convert qualified leads.

  • Bio & Team Positioning: Rewrote executive bios and company overviews to highlight credibility and market fluency.

  • Future Strategy: Provided next-step recommendations for new marketing elements to include case studies and web site sections

PGM Logo

Results:

  • Established a sophisticated presentation suite now used in new business meetings

  • Sharpened the firm’s positioning for luxury real estate markets in South Florida and beyond

  • Clarified messaging to reflect deep-rooted relationships, strategic foresight, and client-first delivery

"Gaby's strategic clarity and marketing expertise have been transformative. She helped us refine our positioning in a competitive luxury real estate market and guided the development of materials that truly reflect our value and vision."— Rick Peña, Prime Group Management

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